Question Four

Question 4

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Question Three

This is our online survey that we conducted whihc we then posted on our blog in an earlier post so we can get some feedback from the audience that watched our music video. The point of this survey was to see where we could improve if we was to do the task to again, nothing is perfect and we were expected some people not to like the video at all.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

As you can see 15 out of the 20 answered that they enjoyed the viewing of our music video, which me and Mike see as a ferly high percentage. Of course we would like this to be 100% but as this was our first shot at a music video we are pleased with this. When we spoke to the people who took the survey they said the reaons they didnt like the video is that it needed more "going on", but they liked the way we used the camera and they thought we editing the video well with the soing.

Our music video didnt go to plan as much as we would have liked it to, and i think that is why half of the people answered sometimes. I think to relate it more we would of had to of gone deeper into a life of a teenager who is at the tricky age of 17 where alchol and drugs get introduced. If we was to do this again we would of liked to involved more night life into the video as we think that is where this age group live there lifes now-a-days.

As I said earlier we personally thought that our editing was good, and Mike is mostly to thank for that, as you can see our audience thought that also no no-one at all saying rarely. We are pleased with this but once again as always we are aiming for perfection so if we was to produce the video again we would want to add alot more shots and alot more locations to the video. By doing this i think the video will have a greater pace to it which I personally thought the video was lacking.

Lip synching is one of the most difficult thing you could of asked me to do. Im not the best infront of the camera and to have to sing infront of it to I found hard. To be honest I think I did a good job and I think the feedback we got was a little harsh and when i looked at the video i thought it was very good and intime with the music in most part. As I also said earlier we needed more locations and shots to speed the pae up of the editing if we did that next time, the video will look alot better.

I an happy with 3/4 of our audience agreeing with me and thinking that our digi-pak will drive sales of our product. We tired to make our digi-pak atractive and eye catching by using the colour yellow we thought this would help. I will evaluated the digipak and advertisment in a different post where i will go into more detail about each side. But overall I am pleased with this feedback.

I have mentioned this earlier about including more night life to our product to get teenager more involved. That is the only thing that I think we missed out. If we was to add this i think it would make our response 100%. Even without this our percentage was high for yes so i am pleased.

Question Two

I think the combination of all three of my products are very important. I wanted to make all of my products modern, and link so that each product helped promote the next. Also as the some is very quick i wanted to add some humour to my products which i thought was important due to my target audience being the younger generation.

In our video we thought we had some amazing shots that would be suitable for our digi-pak and advert, we thought the shots where just what we needed. So we went ahead and used them, this is how we linked them all together. We thought it was important to use images from the video in the digi-pak and the poster so that if the audience had seen the video and liked

it they would be able to recognise our product. This would hopefully help to promote sales and make us a greater profit, as the audience would know what they are looking for in a shop like HMV.

One thing we also used to link the products together was colour, which is why although we used yellow on the digi-pak we used the same black and white idea on the advert. We also used the same text type on the advert and on the back of the digi-pak, so agin this shows that the products are linked together.

Overall i think that all three products work together effectively.

Question One

In what ways does your media product use, develop or challenge conventions of real media products?

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Questionnaire On The Net

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Our music video

You can get Our music video from here;
http://www.youtube.com/watch?v=Iix86E9-I2w

This is our music video;

Questionnaire On Paper

We created a questionnaire that we could hand out to people who have viewed out video just to get a feedback from everyone, as some people don't always answer the questions on the net.

Advertisement

This is our first attempt at our advert for a magazine, and I am very please with it.
Aspects of our advert;

• We told our audience where they can get the album from (Itunes and all good music stores)
• We told them that they can become a fan on facebook of our artist, we thought this was a great idea to have because our target audience is between 16 and 24. These sort of peple are normally living on social network sites like "Facebook"
• We told them that the ablum is out now to buy
• We added anoting song to our ablum. We thought this would make people morre intreasted because they are then getting more for there money.
• We added a 5 star rating from two of the most well respected music magazines in the world.

Digi-Pack Examples

Evaluation

Suture theory

Todorov theory

Erotic Desire and Agency

In classical Hollywood cinema the male protagonist has agency, he is active, powerful and he is the agent around whom the dramatic action unfolds. the demale character is always passive and powerless, opposite to the male, as she is the object of desire for the male and the audience.
Laura Muley also argues that women have two roles in a single film. The first being the object of erotic desire for the characters and second being the object of erotic desire for the audience.
The can be seen in films such as James Bond and Top Gun.

Feedback From First Showing

We showed our full music video for the first time today, and he wasnt to impressed with our editing.
The feed back was;

• The editing was to slow
• Not enough locations used
• A girl needed to be added to mix it up

So thats what we did, we went out and tried to basically film most of the sceens again which then made us have at least 2 shot for near enough every sceen in our video. By adding these shots it then sped out editing up which also solved that little problem that we was having. The hardest thing was trying to find a girl who didnt mind being filmed and also we had to find some space for these shots within the music video without them looking silly.We did that in the end and thought it worked well int he video.

We therefore took our teachers advice and are now hoping it boosts our video.

Reception Theory

• Given the Effects model and the Uses and Gratifications have their problems and limitations a different approach to audience was developed by the academic Stuart Hall at Birmingham University in the 1970s
• This considered how texts were encoded with meaning by producers and then decoded (understood) by audiences.

The theory suggests that;

• When a producer constructs a text it is encoded with a meaning or message that the producer wishes to convey to the audience
• In some instances audience will correctly decode the message or meaning and understand what the producer was trying to say
• In some instances the audience will either reject or fail to correctly understand the message

Stuart Hall identified three types of audience readings (or decoding) of the text;

1. Dominant or preferred
2. Negotiated
3. Oppositional

1. Dominant

• Where the audience decodes the message as the producer wants them to do and broadly agrees with it
• E.g. Watching a political speech and agreeing with it

2. Negotiated

• Where the audience accepts, rejects or refines elements of the text in the light of previously held views
• E.g. Neither agreeing or disagreeing with the political speech or being disinterested

3. Oppositional

• Where the dominant meaning is recognised but rejected for cultural, political or ideological reasons
• E.g. Total rejection of the political speech and active opposition

The Uses and Gratifications Model

• The audience is active
• The audience uses the text & is not used by it
• The audience uses the text for its own gratification or please

• Here, power lies with the audience not the produces
• This theory emphasises what audiences do with media text how and why they use them
• Far from being duped by the media, audience is free to reject use or play with the media meanings as they see fit

Audiences therefore use media texts to gratify needs for;

• Diversion
• Escapism
• Information
• Pleasure
• Comparing relationships and lifestyles with ones own
• Sexual stimulation

The audience is in control and consumption of the media, helps people with issues such as;

• Learning
• Emotional satisfaction
• Relaxation
• Help with issues of personal identity
• Help with issues of social identity
• Help with issues of aggression and violence

• Controversially the theory suggests the consumption of violent images can be helpful rather that harmful
• The theory suggests that audiences act out their violent impulses through the consumption of media violence
• The audiences inclination towards violence is therefor sublimated and they are less likely to commit violent acts

The Hypodermic Model

• Here, the messages in the media texts are injected in to the audience by powerful, syringe- like, media


• the audience is powerless to resist


• Therefore, the media works like a drug and the audience is drugged, addicted, doped or duped

The Frankfurt School theorised in the 1920s and 30s that the mass acted to restrict and control audiences to the benefit of corporate capitalism and goverments.

The Bobo Doll experiment

This is a very controversial piece of research that apparently proved that children copy violent behaviour.

• This was cunducted in 1961 by Albert Bandura


• In the experiment;


• children watched a video watched an adult violently attacked a clown toy called a Bobo Doll


• The children were then taken to a room with attractive toys that they were not permitted to touch


• The children were then led to another room with the Bobo Dolls


• 88% of the children imitated the violent behaviour that they had earlier viewed. 8 months later 40% of children reproduced the same violent behaviour


• The conclusion reached was that children will imitate violent media content


• There are many problems with the experiment.


• The effects Model (backed up by the Bobo Doll experiment) is still the dominant theory used by politicians, some parts of the media and some religious organisations in attributing violence to the consumption of media texts

Key examples sited as causing or being contributory factors are;

• The film Child's Play 3 in the murder of James Bulger in 1993


• The game Manhunt in the Murder of Stefan Pakeeran in 2004 by his friend Warren LeBlanc


• The film A Clockwork Orange (1971) in a number of rapes and violent attacks


• The film Severance (2006) in the murder of Simon Everitt

• In each case there was a media and political outery for the texts to be banned


• In some cases laws were changed, films banned, and newspapers demanded the burning of films


• Subsequently, in each case it was found that No case could be proven to demonstrate a link between the text and the violent acts

The Effects Model contributed to Moral Panics whereby:

• The media produce inactivity, make as into students who won't pass their exams or 'coach potatoes' who make no effort to get a job


• The media produces violent 'copycat' behaviour or mindless shopping in response to advertisements.

The Effects Model

• The consumption of media texts has an effect or influence upon the audienec
• It is normally considered that this effect in negative
• Audiences are passive and powerless to prevent the influence
• The power lies with the message of the text

Killer Xmas

Due to my January exams, revision, homework and coursework I have had a lack of time to get onto the computer to update my blog over the holidays. From now on i will be updating my blog on a more regular bases.