Ryan Honey
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What is the purpose of a music promo video?
How might we measure the success criteria of a mus...
Channel 4 - 100 greatest pop videos
Bruno Mars - Just the Way You Are
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Monday, 27 September 2010
How might we measure the success criteria of a music video
Word and mouth
Number of its on
YouTube
Newspaper
articles
TV reports
How many times its shown on television (MTV)
Amount of publicity
Downloads (Legal/Illegal)
Charts
CD Sales
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