What is the purpose of a music promo video?

1. Promote the song
2. Tell a story
3. To appeal tot he visual audience
4. Make an artistic statement
5. Illustrates the song
6. Expresses an individuals emotions
7. Markets an image e.g Lady Gaga
8. Persuades you to buy/download
9. Raise the audience awareness or profile of the artist/group
10. Product placement e.g Christine Aguillera & perfume (Not myself tonight)